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Articles on AI Marketing

Practical advice on using AI to grow your business — lead generation, automation, tools, and strategy.

Six glowing geometric indicators in a row, two brightly lit in magenta and four dimmed in grey-blue, representing the six Capabilities checks with two worth shipping and four to skip.
AI Marketing Apr 2026

The Six Things Stopping Your Website From Being Fully Agent-Ready (and Why Most Businesses Should Stop at Four)

The Cloudflare Agent Readiness Score has six advanced Capabilities checks that nearly every site fails. We break down which two are worth shipping and why most businesses should skip the other four.

Laptop screen showing a glowing magenta agent-readiness score gauge against a dark moody background.
AI Marketing Apr 2026

Cloudflare's Agent Readiness Score: What It Means, and What Happened When We Scored Our Own Site

Cloudflare's new Agent Readiness Score grades how AI-friendly your site is. We took our own site from 33 to a perfect score in an hour. Find out how we did it here.

Five document icons comparing blog, article, guide, listicle and landing page formats
AI Marketing Apr 2026

Blog, Article, or Listicle? A Small Business Guide to Content Types, Intent, and AI Search

What's the difference between a blog and an article? What is a listicle? Why do AI Overviews appear on some searches and not others? A plain-English guide for small business owners.

Infographic of AI Overview CTR decline with AEO metrics for citations, traffic and mentions
AI Marketing Apr 2026

How to Measure AEO: Tracking Your Visibility in ChatGPT, Perplexity and Google AI

There is no single AEO dashboard. Track your visibility in ChatGPT, Perplexity and Google AI with three methods: prompt checks, GA4 referrals and entity mentions.

Five-step AEO pillars graphic beside a Google AI Overview results mockup with falling CTR line
AI Marketing Apr 2026

AEO Strategy: A Step-by-Step Playbook for Small Businesses

A practical AEO strategy in five phases, designed for small businesses without enterprise budgets. What to do first, what follows, and why each step matters.

Google SERP mockup showing AI Overview pushing organic results down with a declining CTR curve
AI Marketing Apr 2026

AI Overviews and Click-Through Rates: What the Data Shows (and What Small Businesses Should Do)

AI Overviews now appear on 48% of tracked searches. Pew, Ahrefs and Seer all show sharp click-through drops. Here's what the 2025-2026 data actually says, and what small businesses should do.

Human and robot hands shaking against a purple background
AI Marketing Oct 2024

AI Tools We Actually Use: A 2026 Update for UK Marketing Teams

We updated our popular October 2024 AI tools list. Here is what our UK marketing team actually uses in 2026, and what each tool is for.