Investing in Customers: How the LTV:CAC Ratio Can Unlock Business Growth
This is a long article but for many business owners, this could be one of the most important things you will read. Take your time to understand these numbers, then
How Google’s SERP Cap Affects Our Reporting, Work & Strategy
What Just Happened Google’s decided to limit search results to just the top 10 spots in their API and tools. Previously, SEO professionals could access ranking data for positions 1-100+
9 SEO Myths That Could Be Holding Your Business Back
SEO is one of the most powerful ways to grow a business online, but it’s also full of half-truths and outdated advice. Many business owners waste time and money chasing
Continuing our support of girls football in the North East
We’re delighted to continue our sponsorship of the North Shields AFC Junior Girls for a 3rd consecutive season. We’ve been fortunate to have supported the same group of young footballers
From Links to Answers: How AI Search Changes Everything
The digital marketing landscape is in the middle of its biggest change in years. For a long time, the main goal of content was to get a user to click
AI Search Optimisation: Helping clients get recommended by AI (not just ranked by Google)
If you’ve searched for anything recently, you’ve noticed it: AI is now answering questions that Google used to show as a list of links. It’s no longer just about ranking