Google Search Click Distribution: A Breakdown by Search Intent in 2025
The Google search landscape has undergone a seismic shift in 2025, fundamentally altering how users discover and interact with content. The introduction and expansion of AI Overviews, combined with
The 3-Second Rule: My Journey Designing Meta Ad Visuals That Hook Instantly
When I first started working on Meta ads, I approached them exactly as I would any other design project. That was my first mistake. I soon realized that Meta ads,
SEO Audit Checklist – Learn How Experts Perform a Complete SEO Audit
Imagine this: you’ve poured your heart into creating valuable content, built a beautiful website, yet your organic traffic has plateaued. The phone isn’t ringing as much as it should. What’s
Investing in Customers: How the LTV:CAC Ratio Can Unlock Business Growth
This is a long article but for many business owners, this could be one of the most important things you will read. Take your time to understand these numbers, then
How Google’s SERP Cap Affects Our Reporting, Work & Strategy
What Just Happened Google’s decided to limit search results to just the top 10 spots in their API and tools. Previously, SEO professionals could access ranking data for positions 1-100+
9 SEO Myths That Could Be Holding Your Business Back
SEO is one of the most powerful ways to grow a business online, but it’s also full of half-truths and outdated advice. Many business owners waste time and money chasing