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Articles on SEO

Search Engine Optimisation guides, tips, and insights for North East businesses.

Six glowing geometric indicators in a row, two brightly lit in magenta and four dimmed in grey-blue, representing the six Capabilities checks with two worth shipping and four to skip.
SEO Apr 2026

The Six Things Stopping Your Website From Being Fully Agent-Ready (and Why Most Businesses Should Stop at Four)

The Cloudflare Agent Readiness Score has six advanced Capabilities checks that nearly every site fails. We break down which two are worth shipping and why most businesses should skip the other four.

Laptop screen showing a glowing magenta agent-readiness score gauge against a dark moody background.
SEO Apr 2026

Cloudflare's Agent Readiness Score: What It Means, and What Happened When We Scored Our Own Site

Cloudflare's new Agent Readiness Score grades how AI-friendly your site is. We took our own site from 33 to a perfect score in an hour. Find out how we did it here.

Five document icons comparing blog, article, guide, listicle and landing page formats
SEO Apr 2026

Blog, Article, or Listicle? A Small Business Guide to Content Types, Intent, and AI Search

What's the difference between a blog and an article? What is a listicle? Why do AI Overviews appear on some searches and not others? A plain-English guide for small business owners.

Infographic of AI Overview CTR decline with AEO metrics for citations, traffic and mentions
SEO Apr 2026

How to Measure AEO: Tracking Your Visibility in ChatGPT, Perplexity and Google AI

There is no single AEO dashboard. Track your visibility in ChatGPT, Perplexity and Google AI with three methods: prompt checks, GA4 referrals and entity mentions.

Five-step AEO pillars graphic beside a Google AI Overview results mockup with falling CTR line
SEO Apr 2026

AEO Strategy: A Step-by-Step Playbook for Small Businesses

A practical AEO strategy in five phases, designed for small businesses without enterprise budgets. What to do first, what follows, and why each step matters.

Google SERP mockup showing AI Overview pushing organic results down with a declining CTR curve
SEO Apr 2026

AI Overviews and Click-Through Rates: What the Data Shows (and What Small Businesses Should Do)

AI Overviews now appear on 48% of tracked searches. Pew, Ahrefs and Seer all show sharp click-through drops. Here's what the 2025-2026 data actually says, and what small businesses should do.

Flat-lay solicitor desk with gavel, laptop, intellectual property agreement and open notebook
SEO Apr 2026

Mastering SEO for Solicitors in 2026: Boost Your Law Firm's Online Visibility

The complete guide to SEO for solicitors in 2026. Covers AI Overviews, Answer Engine Optimisation, local SEO, E-E-A-T and practical strategies to help you dominate search results.

Desk covered in website analytics printouts marked with red pen annotations, with a laptop showing a sharp traffic decline in Google Search Console
SEO Apr 2026

The March 2026 Google Spam Update: What Happened, Who Got Hit, and How to Recover

Google's March 2026 spam update hit millions of sites. Find out what triggered it, who was affected most, and the exact steps to recover your rankings.

Split graphic contrasting AI Search neural networks with traditional blue-link search results
SEO Nov 2025

AI Search Optimisation: Helping clients get recommended by AI

Discover how AI Search Optimisation helps your business appear in Google AI Overviews and AI answers.

Blue SEO Audit button with a pixel cursor about to click it
SEO Oct 2025

SEO Complete Audit Guide: Get a Paid SEO Checklist for Free

Learn how to perform an SEO audit with our technical SEO audit checklist. Create professional SEO audit reports.

Ahrefs post announcing Google capped SERPs at 10 results and the impact on rank trackers
SEO Sept 2025

Understanding Google SERP: The Impact of Top 10 Rankings

Explore how top 10 Google SERP rankings impact visibility, traffic, and business growth.

Split illustration contrasting broken SEO infrastructure with a clean growth path and rising green chart
SEO Sept 2025

9 SEO Myths That Could Be Holding Your Business Back

Discover the reality behind popular SEO myths. Learn how to focus on quality content rather than outdated tactics.

Illustration of web data funneling through AI into a clear Google search answer
SEO Aug 2025

From Links to Answers: How AI Search Changes Everything

Discover how AI-powered search is transforming the way businesses appear in search results.

Hand-drawn SEO lightbulb word cloud with marketing terms and coloured markers
SEO Sept 2024

Dominate Your Market: A Month-by-Month SEO Strategy for Local Businesses

A comprehensive month-by-month SEO strategy guide for local businesses looking to dominate their market.

Wheel diagram illustrating the hub and spoke SEO content model
SEO Aug 2024

Hub and Spoke SEO: What It Is and How It Works

A hub is the main page on a topic. Spokes are the supporting pages that link back to it. Same job as pillar and cluster, with one real example and how to implement it.

Wooden Scrabble tiles spelling SEO on a timber surface
SEO Jul 2024

An Introduction to Local SEO for Your Newcastle Business

Learn the fundamentals of local SEO and how to get your Newcastle business found online.