Google Search Click Distribution: A Breakdown by Search Intent in 2025
The Google search landscape has undergone a seismic shift in 2025, fundamentally altering how users discover and interact with […]
Strategy
Investing in Customers: How the LTV:CAC Ratio Can Unlock Business Growth
This is a long article but for many business owners, this could be one of the most important things you
AI Search Optimisation: Helping clients get recommended by AI (not just ranked by Google)
If you’ve searched for anything recently, you’ve noticed it: AI is now answering questions that Google used to show as
Instagram Content Now Appearing in Google Search – What This Means for Your Business
Since July 10th, 2025, Instagram has started allowing Google (and other search engines) to index public content from professional Instagram