Email is a necessary evil.
The more time I spend inside an email inbox – the less time I can spend solving problems, building strategies, creating ads and driving results for our clients.
I check email 1-2 times per day max and mostly just to see if there are any notes from clients. I actively ignore most other email. Sometimes it will take weeks for me to respond. No amount of “follow ups” or “just checking ins” will change this.
Why though?
I have a real love/hate relationship with email. I mostly hate it though.