The Google PPC Agency for the North East
Drive MORE google search LEADS
Maximise your business reach with expert Google Ads services
The PPC agency for ambitious North East brands
100+ new carpet cleaning leads p/month
ZeroDryTime - Cramlington
Great people, very knowledgable and explain what they're doing and where our money is going. Wouldn't hesitate recommending them.
37% increase in forward travel bookings
Undiscovered Destinations - Tynemouth
In 20 years of operating Undiscovered Destinations, I have never felt more confident in the advice. I wish I met them years earlier.
How can our Google Ads Team help your business?
Tyneside Marketing
In-Person Meetings
No Lock-In Contracts
Honest Communication
Obsessed with results
Dedicated to the North East
Other Agencies
Overseas call centres
Long term contracts
Limited transparency
Hourly rates & vanity metrics
Take clients from anywhere
Our Google Ads Process
Our dedicated team of Google Ads specialists offer expert solutions to help businesses unlock the full potential of online advertising. From targeted campaigns and increased visibility to optimised ROI and lead generation, our services drive tangible results for your business growth.
Before we launch any campaigns, conduct an audit of your existing Google Ads account (if you have one). This includes reviewing your campaign structure, keyword selection, ad copy, landing pages, targeting settings, and conversion tracking. The goal is to identify areas of improvement, missed opportunities, and potential inefficiencies.
We conduct thorough keyword research to identify relevant terms and phrases that align with your business goals. Organise them into relevant ad groups for better targeting and ad relevance. Choose the appropriate match types (broad, phrase, exact) based on your goals. Create a campaign structure that aligns with your products/services or customer journey.
We write compelling and engaging ad copy for your Google Ads, focusing on value propositions, strong calls to action (CTAs), and targeted keywords. Always create multiple ad variations within an ad group to test performance and optimise over time. Ensure the landing pages are relevant to the ad content, providing a seamless user experience.
We set up conversion tracking to monitor important actions (e.g., form submissions, purchases, phone calls). This data is crucial for optimising your campaigns. Link your Google Ads account to Google Analytics to track user behaviour on your website and gain insights into how visitors interact with your ads and landing pages.
We regularly monitor campaign performance, adjusting bids, keywords, and targeting based on data. Use A/B testing to refine ad copy and landing pages. Optimise for return on investment (ROI) by reviewing metrics like Cost-Per-Click (CPC), Quality Score, Click-Through Rate (CTR), and conversion rates. Provide monthly or weekly performance reports to assess the impact and identify further areas for improvement.
Lightning Fast Quotes
Time is money… that’s why we turn around fully custom quotes in less than 24 hours. Just fill in the details below and we’ll review your business, website, industry and your competitors. Your quote will be in your inbox within 24 hours.
Frequently Asked Questions
Google Ads benefits all businesses by providing increased visibility on search engine results pages, reaching a targeted audience through keyword selection and demographics, being cost-effective with a pay-per-click model, and offering measurable results through detailed analytics and reporting.
Google Ads offers various campaign types, including search campaigns (text-based ads on search results), display campaigns (visual ads on websites), video campaigns (ads on YouTube and the Display Network), shopping campaigns (product-based ads), and app campaigns (promote mobile apps across Google platforms).
To select the right keywords for your Google Ads campaigns, conduct research to identify relevant and highly searched terms. Consider the competition level and choose keywords that closely match what your target audience is searching for. Opt for long-tail keywords that are specific and have higher relevance to your business.
To optimise your existing Google Ads campaigns, key strategies include refining your keyword list to focus on high-performing keywords, crafting compelling ad copy and improving landing page experiences to increase user engagement and conversions, and analysing and adjusting your bids for optimal budget utilisation. Additionally, implementing ad extensions and conducting A/B testing can further enhance the effectiveness of your campaigns.
The success of your Google Ads campaigns is measured using key metrics and KPIs, including click-through rate (CTR), conversion rate, cost per conversion (CPA), return on ad spend (ROAS), quality score, and impression share. These metrics provide insights into the performance and effectiveness of your campaigns, helping you gauge their impact and make data-driven optimisations.
Yes, we can help you with remarketing campaigns through Google Ads. By implementing remarketing strategies, we can target users who have already engaged with your website or app, keeping your brand at the forefront of their minds and increasing the chances of conversions. With custom remarketing lists and tailored ad campaigns, we can optimise your remarketing efforts to maximise their impact for your business.
We optimise your Google Ads budget by strategically managing your ad spend to maximise results. Through careful analysis and adjustments, we ensure that your budget is allocated efficiently, targeting the most relevant keywords and optimising bids to achieve optimal performance while minimising costs.
We provide timely and comprehensive insights into the performance of your campaigns, allowing you to stay informed about the progress, optimisations, and results achieved.
